MEDIA PITCH PACKAGE Subscriptions

To earn and sustain the interest of the media you need to come up with a media publicity plan and identify, follow and get to know your ideal reporters and then begin pitching exclusive newsworthy stories to them from time to time, in the same way you want to keep in touch with any other important potential supporter. Successfully attracting media attention is a matter of your organization building relationships with reporters over time, a marathon, not a sprint. There will always be reporter, editors, show hosts and news producers covering your good cause. I can help you find them, inform them and persuade them to produce newsworthy stories on your behalf.

Media Pitch Package Details:

1. Consult on Communication Strategies & Complete Media Publicity Plan Template Together
2. Research & Write Media Release and Story Pitch Ideas for Your Approval
3. Design & Distribute Media Release to Reporters, Editors and News Producers
4. Craft & Deliver Story Pitches to Selected Reporters, Editors and News Producers
5. Follow Up with Reporters, Editors, News Producers by Phone or eMail
6. Draft after action report and offer recommendations for the next publicity package

Purchase one of these subscriptions and together we'll consult on your communications strategies to see how earned media can advance your mission. Then we will create your media publicity plan together from which we will craft and I will distribute media releases on your behalf and pitch your newsworthy stories to your ideal reporters, show hosts and news producers at daily and weekly newspapers, magazines, radio and tv stations and digital news platforms anywhere in Alberta. From $750 for one pitch to $2500 for twelve pitches ($210 / pitch), follow ups and preparing you for interviews over the term of your subscription.

 The prcoess wil begin with the first of two hour or so long private sessions scheduled a week or so apart.  In the first session we will discuss your news story and your other planned communication tactics so I know how your earned media outreach fits into your overall plan and can easily amplify your efforts. In the second session, a week or ten days later, we'll brainstorm newsworthy story ideas for me to pitch to the media that are aligned to your mission, ideal audiences and communication objectives. This is my special sauce and what I think is my greatest strength. I know the kinds of stories that attract media attention and how to think outside the box. I have a great batting average because I don't swing until I am sure I'll hit the ball out of the park for your cause.

Please note: You need to be a verifiable staff member for a government or nonprofit organization in Alberta in order to purchase this subscription.

This subscription is best suited to an organization that wants me to do all the work e.g. creating your media publicity plan with your input, crafting and distributing media releases, pitching stories to the media, arranging for media interviews for your spokesperson, and preparing you or your spokesperson for interviews.