There are at least 50 good and newsworthy reasons why you would want to send out a media release on behalf of your nonprofit organization. Before the internet and rise of social media communications, media releases were designed specifically and exclusively for journalists. And, 90% or more of the media releases often ended up unread, overlooked and unpublished. Today, media releases are available to anyone with an internet connection and an interest in whatever it is that your organization does. Savvy PR professionals use media releases to communicate directly with their audiences including customers, donors, funders, volunteers and the media. Here are 50 newsworthy reasons why you might want to write and distribute a media release:
The oldest and most reliable way to reach the media is through a news release. It is also the most reviled if the release not written and put together in a specific way. The news release is sometimes called a media release but never a press release (at least not anymore). The term press release was used when releases were printed only in newspapers and before radio, television and now the internet became popular communication channels. The news release is generally the most reliable type of media communication since it forms the basis of many, if not most, news stories. In some cases, especially in the case of weekly newspapers, a well written news release will be printed verbatim.