Earned Media Publicity Plan Tune-Up Webinar

Media Publicity Tune Up Crafting a media publicity plan is the best -- if not the only -- way to achieve media publicity success with the least amount of time and effort. Over the course of two 90 minute webinars, we'll develop a media publicity plan together. We'll set goals and objectives, determine the ideal audiences, develop story ideas, craft key messages,and identify the reporters, editors and news producers at daily, weekly newspapers, magazines, digital news platforms, television and radio stations in Alberta most likely to be interested in your news.

By the end of the second webinar you'll have a targeted and strategic media publicity plan that incorporates both traditional and social media along with a detailed contact list and deep background on your Top 10 ideal reporters, editors and news producers in Alberta.

Fee: $175 + $50 per additional person from the same organization

Questions or want to schedule your media publicity tune up? Please call 780-695-5675

Earned Media Publicity Plan Tune-Up

Media Publicity Tune Up

Want help crafting a media publicity plan? I can help! Over the course of two 90 minute webinars spaced one week apart, we'll develop a media publicity plan together. We'll set goals and objectives, determine the audiences best suited for your news, develop story ideas, craft key messages, decide the schedule of activities, ensure that your communications are integrated throughout your organization and identify the reporters at daily, weekly newspapers, magazines, digital news platforms, television and radio stations in Alberta most likely to be interested in your news.

Fee: $175

Questions or want to schedule your media publicity tune up? Please call 780-695-5675

Duration:	1 month
Price:	$175.00

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Subscriber feedback

Thanks for providing your insights on the success of the [2021 YEG BiodiverCity] campaign - means a lot! I was very happy with your proposal that we begin the campaign earlier by promoting the webinar series leading up to the event. I agree that it helped to create a bigger story. The webinars were well attended and it seemed like participants enjoyed the content and the opportunity.

Jordan Bell

Citizen Science Coordinatpor | Alberta Biodiversity Monitoring Institute

Your Alberta media contact lists worked perfectly. I got my media release out this morning and I’m already getting call backs.

Yuri Weunsch

Director of Communications | Alberta Regional Council of Carpenters and Allied Workers

As someone who has a challenge keeping up with all the changes in the media in Alberta, I was impressed with what I saw today during the tour that Marilyn took me on to view the media lists as I considered whether or not to purchase a subscription. I was very impressed! Our subscription will save me and my staff hours of time and make our lives so much easier.

Brad Lyon

Senior Manager, Communications | Hockey Alberta

The Canada FASD Research Network was looking to do something unique with our advocacy & communications for the 2019 Federal Election. We found that Marilyn quickly understood the need, responded with a workable plan, and executed it successfully with minimal oversight. As a National leader in FASD it is important for us to get our message out and Marilyn was able to quickly understand the complicated field in which we navigate. Thank you for the additional helpful advice over and above the project.

Audrey McFarlane

Executive Director | CanFASD

We had a great weekend. Media coverage for the [Jessica Martel Memorial Foundation] Run/Walk on Sunday was awesome. Had 180+ participants, the most we’ve ever had and raised $46,000, the most we ever raised, with more coming in. A highly successful event thanks, in part, to your efforts on our behalf.

Janice Isberg

Executive Director | Jessica Martel Memorial Foundation

Thank you so much for putting together our first media release for this year's festival and for getting it out to the media so quickly. I was impressed with how you took so much information and boiled it down to 500 words or so and still included all the most important details. And, it it looks great, too! We're looking forward to working with you on the rest of our media releases for the 2019 festival. We really appreciate your assistance.

Marion Hinteregger

Coordinator | Canadian Birkebeiner Festival

Working with Marilyn made everything related to the communications and media of our big event truly effortless. Marilyn helped to make our event a great success! Thanks to her, many young people were further recognized for their great achievements. We were very pleased with the media coverage and I believe there are still a few more interviews in the works. Thank you Marilyn. We look forward to working with you again very soon! I would be delighted to recommend you and I look forward to working with you again.

Ashley Tedham

Executive Director | The Duke of Edinburgh's International Award – Canada| Alberta, Northwest Territories, Nunavut Division

We used your media lists for the first time for the distribution of a media release last week. The lists performed well and the release was well read. There were some reporters on your lists that I really wanted to connect with but didn't have their contact information. I was happy to see that they were on your list and responded to the release. The lists were thorough, well organized, and much larger than I expected. I especially appreciated you including the reporters' Twitter and Facebook handles. We were skeptical of purchasing a media list not knowing what to expect. Your media lists delivered beyond our expectations and it was a phenomenal experience working with you.

Sander Sarioglu

Manager Creative Services | St John Ambulance - Alberta

We used our subscription most recently for our Spring fundraising campaign, and it worked really well for us. Thank you.

Teigan Kopec

Communications Lead | Alberta Ecotrust

The Media in Alberta database is a helpful resource that gives us instant access to media contacts across the province including those in rural communities. The contacts are broken down into categories (television, radio, magazines and daily and weekly papers) with multiple contacts for each outlet enabling us to efficiently and effectively connect with the media. I have no hesitation whatsoever whenever it's time to renew our subscription.

Luree Williamson

CEO | Agriculture for Life

We found having a service like yours helpful and sure came in handy for an important media release we sent out in the spring.

Jeff Samsonow

Communications Coordinator | Inclusion Alberta

I am very happy to have you working on formatting and distributing our media releases for us - it makes a big difference to have your support! Thank you

Kathy Classen

Executive Director | Lieutenant Governor of Alberta Arts Awards Foundation

Our subscription worked really well. We sent out our first media release yesterday to promote our 10th anniversary initiatives and we already received media coverage. The media lists were really well organized and easy to use.

Kory DeGroot

Conservation Outreach Coordinate | Edmonton & Area Land Trust

I am very pleased with my self-service subscription to mediainalberta, so much so that after the first year, I purchased a lifetime subscription.

Joel Windsor

Communications Coordinator | Alberta Music Education Foundation

The Alberta Family Histories Society and I, in particular, want to thank Marilyn for helping to get the word out about our FamilyRoots2017 Genealogy Conference. As a small non-profit group managed entirely by volunteers, this can be challenging, indeed. There are never enough hands, time or money. And even when these all fall in place, there is a lack of knowledge and experience in some areas – especially in marketing. Marilyn was the answer in all cases. She provided our society with a timely, cost-effective solution backed up by her deep knowledge and experience in knowing where to target our message.

Michele Buhler

Editor, Chinook | Alberta Family Histories Society

So, far we at the Alberta Council of Women’s Shelters have really enjoyed using your media database. As you know we did a lot of research in to what database would be best suited to our needs. On the basis of usability, reliability and price yours has been working out really well for us. If you have any potential clients who would like more detailed insights from our decision-making process then please do pass them along to me. Phone 780-218-4468.

Eoin Murray

Communications Adviser | Alberta Council of Women's Shelters

Thank you for all your hard work on getting our media release out today announcing ELEVATE! our new business start-up program for people with disabilities. I would certainly highly recommend your services to other non-profit organizations.

Susan Bater

Elevate Program Manager | Community Futures Manitoba

Amid a rapidly evolving media scene, it is difficult for a volunteer-dependent not-for-profit organization like the Canadian Birkebeiner Society, organizer of Canada’s premier classic cross-country ski event, to stay abreast on who is who at various media outlets. The media listings provided through mediainalberta allow the Society to effectively spread the word through the media about the Birkie, held annually just east of Edmonton, to skiers, volunteers and the general public. Marilyn Jones' professional approach and understanding of our needs proved most helpful.

Nordahl Flakstad

President | Canadian Birkebeiner Society

Complimenting and thanking you for the great service and assistance you provide to our College in preparing and disseminating our news releases. We appreciate your responsiveness and helpful suggestions. Your help with the design and editing of the news releases is invaluable for us in getting our messages out to public. We look forward to our continued work together.

Lynn Lebrecque King

Executive Director | Alberta College of Social Workers

We received good media coverage from the event, thanks in part to the media release and media advisory Marilyn distributed on our behalf. Both print and broadcast media picked it up. Better still, a savvy reporter who attended the conference and was, therefore, well informed, pursued the matter with the Premier later in the day, and secured a commitment from the provincial government on our behalf. Marilyn was responsive, reasonably priced, and her service appreciated. I will happily use her media release distribution services in the future.

Michael Evans

Public Affairs Executive | Teleologic Strategic Communications

Thank you so much for all your help, your expertise, and your encouragement with advising us and distributing our news releases announcing this year's festival. Your efforts on our behalf are so much appreciated by my whole committee and dance group, believe me.

Susanna Biro

Artistic Director | Csardas Hungarian Folk Dance Ensemble

The media release distribution service you offer is nothing short of exceptional. The day after you sent out our media release, , my day consisted of 90 phone calls- ALL media related. In all honesty I don't there was a TV, newspaper or news radio station that didn't cover this story. Knowing we were the top news story for the TV stations at noon, 5pm, 6pm and 11pm says something to the extensive distribution you work from and there's no doubt you get the release to the right people. As I mentioned on the phone, a few years ago I attended one of your sessions on Web 2.0 and I found it so informative and learned so much, that I immediately thought of you and your company when time was of the essence. I can't thank you enough for being there that morning (and I do apologize for getting you out of bed) but also that you followed up with me throughout the day and kept me informed on what you were hearing. To be that is nothing short of first class service. I will definitely work with you again but I'll be sure to wait until 9 am :) Thanks Marilyn.

Erin Stevenson

Spokesperson | EMS Creative

Marilyn, you really did a great job providing us suggestions on the best way to pitch our story idea to the media, putting the release together and sending it out. Within minutes of receiving the report that you had finished sending out the release, we received a call from CTV. It was exactly what we were hoping would happen. We received more media attention from the release that you sent out for $250 than we did for the media release we contracted a well known national media release distribution company to send out that cost us 10x this amount. It's been a really positive experience working with you. Wonderful work! Thank you.

Elizabeth Urlacher

Marketing | Hockey Spirit

We had the best media turnout of a CKUA event since the resurrection of the station in 1997 thanks to you. The media coverage was fantastic and much of it we can attribute to the media advisory you sent out on our behalf. All of us at CKUA are pleased with the media relations services you provide to CKUA. And, we have only just begun our partnership together. Thank you.

Todd Crawshaw

Director of Marketing & Sales | CKUA Radio

Marilyn, many thanks for your quick and efficient service under very tight timelines. I appreciate your willingness to be so responsive and the role you played in helping us get great media coverage!

Godfrey Huybregts

Media Coordinator | Edmonton Downtown Academic & Cultural Centre

As a subscriber to mediainalberta.ca I have received a great deal of support from Marilyn Jones especially at the eleventh hour when I needed to get a news release disseminated immediately. Not only was she supportive and understanding she provide me with a quick list and helped me meet a very tight deadline. I appreciate knowing that I have a trusted partner in my corner when I need one

Brenda Smith

Communications & Marketing Manager | Cerebral Palsy Association of Alberta

We recently purchased an annual subscription to www.mediainalberta.ca and took advantage Marilyn's special offer of a complimentary one hour tutorial. During the tutorial, we reviewed her entire list of media in Alberta. After discussion about our communication objectives, we selected what we thought would be the top 20 reporters at newspapers, radio and television stations in Alberta that would be most interested in our news.. Marilyn sent this list to me after the tutorial so I could import the reporters email addresses into my email program. Additionally, she formatted our latest media release into an html email branded with our company logo and corporate colours and sent it out to the top 20 reporters we selected. She also posted our latest news release on the www.nonprofitnewsalberta.ca website so that we could embed a link to the website version of the release in the email version she distributed which made it easy to share the announcement in our Facebook and Twitter feeds. We also reviewed the media lists on the website to make sure I could access my subscription and research other reporters. The hour or so I spent with Marilyn was an excellent introduction to the media in Alberta and already well worth the time and money we spent on our subscription. I am now fully prepared to navigate the media landscape in Alberta.

Meaghan Trewin

Marketing and Communications Coordinator | Safe & Caring Schools & Communities

We have subscribed to Marilyn's media publicity services since the beginning. We started with a self-service subscription as a charter member. Two years ago we upgraded to a full service subscription so that she could also distribute our media releases on our behalf. We are pleased we made this decision. It has resulted in having to spend less time to achieve a better outcome. We also have the additional benefit of Marilyn's recommendations on content, story angles, headlines, timing and targetting. I recommend that other busy nonprofits consider purchasing a subscription to save time and still get a better result.

Sarah Teasdale

Fund Development & Communications | YWCA

Being a communications department of one, Marilyn's service provided me with the ability to get media releases out quickly and to a distribution list I knew would be up to date. The cost is but a fraction of what it would cost us to hire someone to keep the media list up to date. Definitely and investment Iâ€™m glad we made.

Aimee Caster

Communications Director | Alberta Centre for Child, Family & Community Research

Thank you for all your help with our announcement of our new partnership with CIBC. The subscription saved saved me a lot of time! I got the release out sooner and it was distributed to many more reporters than I could ever have done myself. I also learned from and appreciated the helpful suggestions you offered along the way. I would highly recommend your service to any not-for-profit wanting to spread the word and maximize their time. This was amazing! Thank you so much for being so helpful and there when I needed you.

Erin Bilawchuk

Executive Director | Kidsport Alberta

I have been a regular subscriber of the media directory for several years. Yesterday I logged into the website to see that it has been fully updated, is even easier to navigate (and view on my smartphone) and provides all the information I need. I can easily complete our media requirements using this one-stop-shop. It is worth every penny – and more. Saves me a ton of time, effort and money.” And, when we needed to address a potential media issue, Marilyn assisted us, quickly, accurately and thoroughly. It was very convenient, reasonably priced and timely to have Marilyn complete this work for us.

Elsie Rose

Communications | Alberta Dental Association and College

This past year, my organization, the Alberta Biodiversity Monitoring Institute, produced multiple reports of potential value and interest to Albertans across the province. Looking for a way to engage all media in as many municipalities as possible in a cost-effective, efficient manner, I came across Media in Alberta and subscribed to a multi-release service. Marilyn was always responsive to our needs, and the service certainly played a part in the success of our media releases. No doubt, I will be calling on Media in Alberta again!

Tara Narwani

Communications Manager | Alberta Biodiversity Monitoring Institute

Alberta Media Directory was one of the first things I purchased in my new job. As a previous subscriber to the Alberta Media Directory (www.mediainalberta.ca), I found it most helpful in my media relations efforts. As soon as I started a new job, a subscription to the directory was one of the first things I purchased.

Bekki Hall

Communications Coordinator | Inside Education

Your interactive option was a great experience! This experience not only allowed me to have input in where my release went, but it was easy and fun to use. Marilyn takes you through the process like a professional and really shows her expertise in the field through her knowledge of, not only individual media networks, but also individual contacts at each one. Through the advancements of technology, I was able to follow along the process of sending out the release virtually. It is clear to see why Media Mag has one of the largest media directories and best reputations in Alberta! We love being able to provide this outstanding service for our clients. Thank you!

Cressida Raffin

Event & Marketing Coordinator | Pivotal Events

Our event was well attended thanks to you. Thank you for your distribution of the November 11 psa - we had over 300 visitors to the Keillor log cabin, including many members of his family with whom it was nice to connect. It was a wonderful event for WELCA and we owe a large part of its success to you. Contracting your services to distribute our media release for this first-time event was the only thing we had time to do!

Diane David

Administrative Director | Whitemud Equine Learning Centre

As the new executive director for Compassion House, I was delighted to know that we had purchased a subscription to your media release distribution service. Having you design the html format of the news release that announced our event, Fashion with Compassion, and distribute the release to the media saved me a lot of time. I also appreciated receiving the report of the distribution so I had an idea how many releases you send and where they went. Thank you.

Melissa Kraft

Executive Director | Sorrentino's Compassion House

Thank you Marilyn, this has worked out very well for us, we have had over 30 people call to book interviews just today. Great coverage on Global TV and CTV and in the Edmonton Journal and Edmonton Sun. Thanks again, we really appreciate your help.

June Read

Communications | Southland Transportation

Great job with this! I've already gotten lots of response from the Media. CFRN came out yesterday and did a great piece on the Evening News. How do I thank them for their great editing work that they did with the underwater video footage that I gave them?? Many thanks!!

Cathie McCuaig

Executive Director | Alberta Underwater Council

We contracted Marilyn's services to put together a media release and distribute it for us. In short order, Marilyn conducted the research she needed and put together a media release that was interesting, informative and needed very few changes. Along the way, she also offered us interesting and inexpensive ideas on how we could improve the look of our website and social media communications, ideas which we immediately implemented. In the end, she offered us more than we paid for and we were pleased with the result. Thanks Marilyn for all of your help with our project. All the coverage on your social media looks great. We are very happy with your work and level of expertise.

Michelle Collins

Executive Assistant to the CEO | Association of Alberta Registries

Your service made it possible for me to spend my time on other important things. The cost of the subscription is already money well spent and I have only been a subscriber for just over a month. I have eleven more months of support to look forward to!

Marie Gervais, Ph D

Program Coordinator | Immigrant Entrepreneur Mentorship Program

We are really pleased with the result of using your service to distribute our media release about the oilfield workers who won over a million dollars at one of our casinos on March 17. It was a pleasure to have worked with you on spreading this good news story.

Laurie Middaugh

Executive Assistant to the President/CEO | Pure Canadian Gaming

DISTRIBUTION, PITCHING STORIES & EXCEL subscriptions of the Media in Alberta Directory are only available to nonprofit organizations in Alberta. Anyone is welcome to purchase an annual self-service website subscription for $120 ($10 per month). If you have any questions or prefer to place your order over the phone, please call me.

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Please call me at 780-695-5675 weekdays or connect with me on LinkedIn anytime.

Marilyn

210, 11 Bellerose Drive, St Albert, Alberta, T8N 5C9 | ph: 780-695-5675

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